Are you working hard with your website contents? Do you have a proper Content marketing strategy in place? But you’re struggling to measure its effectiveness & can not understand whether it is worthy for your Brand or not?
BrandPoint share their guide to measuring content marketing success in this following infographic.
Here’s what makes the list:
- Awareness – Exposing new people to a Brand / Product / Service
- Consideration – Inspiring potential customers to engage with the content by reading / commenting / sharing
- Conversion – When a prospect completes an action such as filling out a contact form / speaking with your sales person / making a purchase
Check out their infographic for more detail.