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Do you want to start an aggressive Email Marketing Campaign? Need help with the basics to give you the best chance to reach thousands of your target customers? Pure B2B share their email marketing tips for beginners in this infographic.

Here’s what makes the list:

• Set your CAMPAIGN objectives
• Personalize your emails according to your campaigns
• Conduct A/B testing
• Send Transactional emails
• Keep focus on your Email Template design
• Use Email Automation
• Reconnect with inactive subscribers
• Allow recipients to respond to a real person
• Provide both plain text and HTML versions
• Watch out for SPAM triggers
• Use capitals and exclamation marks sparingly
• Use actionable language
• Set subscribers expectations
• Analyse subscriber habits
• Strategize your follow ups

Check out their infographic for more detail.